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cspanburgh

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Reply with quote  #1 
One of the features in O365 portal is Social Engagement.  It is very integrated with Microsoft CRM 2016 part of the O365 suite.

It can be used to assess "sentiment" regarding all areas of social media feeds. 

The question is:  How useful is this for a corporation?

Is the data of use to protect income generation?
Is the data useful to generate income?
Is it useful to protect product or service reputation?
Is it useful to direct product or servers direction or improvements?


Part of a data professional's job right now is to gather this data and filter it to a multilevel "build" of decision makers. 



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donoli

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Reply with quote  #2 
http://us.hitachi-solutions.com/2015/11/04/microsoft-social-engagement-crm-2016-social-listening-intelligent-social-social-crm/

According to that site, it's pretty useful. My first thought was that it can be used as a spy tool to see what the employees are saying about their jobs.
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cspanburgh

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Reply with quote  #3 
Well, I'm pretty sure MSFT did not have that in mind but it is funny.

I see those types of post on Glass Door.

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Curt Spanburgh
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jsclmedave

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Reply with quote  #4 
Quote:
Originally Posted by cspanburgh
Well, I'm pretty sure MSFT did not have that in mind but it is funny.

I see those types of post on Glass Door.


Funny..?  My brother made an asinine comment to me on FB and I had to ensure my HR that I was not a violent racist bigot...  Wasn't funny...

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donoli

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Reply with quote  #5 
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Funny..?  My brother made an asinine comment to me on FB and I had to ensure my HR that I was not a violent racist bigot...  Wasn't funny...


That's proves my point.  You would think that HR had better things to do than to read Facebutt.
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cspanburgh

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Reply with quote  #6 
But these applications are out there now and we will be asked questions regarding them.

Like Joe, we will also see blips like that.

Companies are reading Facebook, twitter, instagram via these apps and the apps are reporting the "sentiment".

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